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Google versus Bing & Yahoo

google, bing, yahoo

We all know that Google owns the vast majority of search traffic. But can the current David-sized combo of Bing and Yahoo sling a head shot at the Giant of Search… in say the next 18 months?

Experian’s Hitwise reports that Bing continues month over month to scratch at Google’s heels. Search agency Rosetta shows that Bing + Yahoo (Yahoo uses Bing to power its search) have a respectable 37% of retail search. If your SEO strategy has mainly Google in its sights, now may be the time to broaden your horizons.

The contest ahead is still steeply arduous with many Doubting Thomases on the wayside. Take a look at how Google, Yahoo and Microsoft measure up in an elevated company overview, as well as search trends suggesting that 2012 could completely change the way for all involved.

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