You have probably heard this term over and over or read many Search Engine Optimisation articles, yet you might still be confused with all the industry jargon. Link Building is the process of getting relevant, inbound links or as it is known backlinks to your website which helps your website achieve higher rankings with the major search engines such as Google, Yahoo, and Bing which drives targeted traffic to your website increases brand awareness and increase sales.

link-building-2014What is Link Building?

I will provide you with a brief explanation on what link building is and why the significance in SEO.

You might be wondering what is inbound or backlinks; well they are incoming links to a website or a web page from another website and were originally important as a means of web navigation, but today their significance lies more in search engine optimisation.

What is the significance of link building in SEO?

Well, link building is not only good for search engine rankings, it’s vital. Not all links are treated equal whereas some links are good and others next to nothing.

It’s all about quality and not quantity inbound links that make websites stand out. That’s why link building is the most difficult and biggest challenge SEO’s and website owners face.