Frequently Asked Questions
What We Get Asked
Web SEO's primary goal is to attract more targeted visitors to your website and convert them into paying clients. They provide customised solutions that fit your unique needs and goals
SEO, or Search Engine Optimisation, enhances a website's visibility on search engine results pages (SERPs) by optimising its content, design, and structure. It's essential for any business to invest in SEO as it can significantly impact their online presence, leading to improved customer acquisition and retention. Working with an SEO company like Web SEO can significantly improve your website's search engine rankings, driving more organic traffic to your site and leading to increased revenue
Google Ads can help your business reach more customers and grow its online presence. It can be particularly beneficial if you're looking to attract local customers, as Google Ads allows you to target your ads to customers in a specific location. By using Google Ads, potential customers can see your ad when they search for businesses like yours
While both Google Ads and SEO aim to help your business get found online, they do so in different ways. Google Ads is a paid service that can quickly get your website at the top of search results for specific keywords. On the other hand, SEO is a longer-term strategy that involves optimising your website and content to rank in organic search results. While Google Ads can provide immediate visibility, the benefits of SEO grow over time. Many businesses find that it's important to do both
Google Ads offers several key benefits for businesses. It provides a cost-effective way to reach potential customers who are interested in your products or services. It offers flexibility, as you can adjust your campaigns at any time to meet changing business needs. And it provides measurable results, so you can see how well your ads are performing and make necessary adjustments. Furthermore, Google Ads is a great way to drive traffic to your website quickly and boost your visibility on Google
PPC, or pay-per-click, is a model of online advertising where you pay each time a user clicks on your ad. In the context of social media, PPC ads appear on social media platforms and are targeted towards users based on their demographic and interest data. The goal is to attract these users to your website and convert them into customers, thereby covering the advertising cost
Social media PPC can help you reach a wider audience than you could organically. By placing PPC ads on social media, you can tap into the platform's user base and direct targeted traffic to your website. This can be particularly useful for increasing conversions, boosting revenue, and expanding your brand's visibility
Responsive web design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. This means that regardless of the device a person uses to view your website, the layout and content will resize to fit their preferred device.
Having a professionally designed website is essential for any business in today's digital age. A well-designed website enhances your brand's visibility, drives higher traffic, and increases sales. Working with a professional web design company can ensure your website is optimised for search engines, leading to better rankings, more traffic, and improved customer acquisition and retention. The design, structure, and content of your website play a significant role in attracting and retaining customers, thereby directly influencing your business's success
Local SEO is a subset of regular SEO that focuses specifically on improving your website's visibility in local search results. While the core principles of SEO apply to both, local SEO has additional strategies aimed at promoting your business to local customers. For a web design company, local SEO strategies could include optimising the website for local keywords, managing local business listings and reviews, and creating localised content.
While the prospect of guaranteeing a top spot on Google search results is enticing, no web design company can genuinely promise this. SEO is a complex and ever-evolving process, influenced by numerous factors beyond any company's control. Instead, a reputable web design company will focus on implementing effective strategies and best practices that can significantly improve your website's visibility and overall ranking in search engine results over time. The primary goal should be sustainable, long-term growth for your business
Social media PPC can help you reach a wider audience than you could organically. By placing PPC ads on social media, you can tap into the platform's user base and direct targeted traffic to your website. This can be particularly useful for increasing conversions, boosting revenue, and expanding your brand's visibility
The cost of advertising on Google can vary widely based on factors like your industry, the competitiveness of your keywords, and your geographic location. With Google Ads, you set a daily budget for each campaign, and you only pay when someone interacts with your ad, such as by clicking your ad or calling your business. Google Ads uses an auction system to determine which ads appear on the search results page, and how they are ranked. Your ad spend will largely depend on your daily budget
Google Ads offers several key benefits for businesses. It provides a cost-effective way to reach potential customers who are interested in your products or services. It offers flexibility, as you can adjust your campaigns at any time to meet changing business needs. And it provides measurable results, so you can see how well your ads are performing and make necessary adjustments. Furthermore, Google Ads is a great way to drive traffic to your website quickly and boost your visibility on Google
Google Ads is an online advertising platform developed by Google where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. The main advantage of Google Ads is that it allows you to reach people exactly when they're searching for the kind of products or services you offer, meaning they're more likely to go from search to conversion. Plus, you’re in control of your ad spend
Web SEO utilises various key performance indicators (KPIs) and metrics to track the progress and results of your SEO efforts. These metrics include organic traffic growth, the website's ranking on SERPs for specific target keywords, conversion rates, and user engagement metrics. The success of an SEO campaign should be gauged by its ability to generate increased visibility, traffic, and conversions for your business, contributing to sustainable long-term growth
The time it takes to see results from SEO can vary greatly depending on numerous factors, such as the industry, competition, and the starting point of your website's optimisation. It generally takes around three to six months for visible improvements in search engine rankings, but this timeline may differ based on the complexity of the project and the level of competition in your niche. SEO is an ongoing process that requires ongoing effort and commitment to achieve and maintain optimal results
Local SEO is a subset of regular SEO that focuses specifically on improving your business's visibility in local search results on Google. It's vital for businesses that operate in specific geographical areas and want to be found by potential customers in those locations. Local SEO strategies include optimising your website for local keywords, creating location-specific content, and managing local business listings, among others
