Search Engine Optimisation, better known as SEO is the practice of increasing the volume and the quality of traffic to your website through organic search engine results.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to web pages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?


Here’s how it works

Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance from top to bottom most important to least important. (although they are all important)

  1. Domain Level and link authority features
  2. Page-level link features
  3. Page-level KW & content features
  4. Page-level and keyword agnostic features
  5. Domain level and brand names
  6. User usage and traffic/query data
  7. Social Metrics
  8. Domain Level Keyword Usage
  9. Domain Level and Keyword-Agnostic Features..

You want your website to rank at the top of Google for your business to receive the most possible interaction with users. SEO is the process that needs to be implemented for this to happen. Please do keep in mind no amount of SEO will get you to rank on the top of Google’s search pages overnight, however, with dedication and the right SEO team (yes, I am referring to our team at Web SEO) your rankings will improve and your overall conversion rate will increase.

See the video below for a further in-depth understanding of what Search Engine Optimisation is.