Social media is a collective term used to describe a variety of online platforms that allow users to interact as well as create and share online content. One could say that social media is word of mouth on steroids!
If you are not using social media yet, it’s about time you came out from underneath your rock and get on board, because you are seriously missing out!
Social Media Marketing is the way forward. It is not slowing down any time soon. When it comes to promoting a website, product or business to the public, social media is a valuable tool to utilise.
So many people spend a significant amount of time online using social media sites such as Facebook and Twitter -being the most popular- along with Pinterest, Instagram, LinkedIn, and G+, there are endless possibilities and platforms to use. It would be silly to not have some sort of online presence.
Social networking & engagement
Building a strong social networking following is a must in order to ensure success in your business or product. Effective copywriting and content is a game changer when it comes to promoting your business.
Creating the right content is so important and influences the levels of engagement with your users. Social media is not just about keeping in touch with friends or posting your photos. Your success lies in the hands of the customers and your online audience, it is all based on how well your personal brand is perceived.
So when it comes down to creating content, bear in mind that the end goal of social media marketing is to eventually have your audience marketing the web site, product or service themselves to their own friends and family.
Find content that matters to the audience and share it in a meaningful way. Your ideal users are reading blog posts & articles, checking the various social media platforms & forming opinions based on what you say and share.
So mix it up a little, post videos, articles, blog posts, infographics. Share insights from real people, express your brands personality, be authentic. And most importantly don’t forget to have fun and go nuts!