Social Media & networking is alive and well, it is almost impossible to avoid in today’s society! Everyday we are faced with the familiar icons of Facebook, Twitter, G+ & Pinterest to name but a few. In order to keep your competitive edge, you need to stay ahead of the game. With this being said, not a lot of businesses are embracing the incredible possibilities of social media. Few businesses know how much work is actually involved and are left feeling very overwhelmed. I would say that the main underlying reason for this would be lack of commitment. When you consider how many social media platforms there are out there now, it’s not surprising that more businesses are using it as part of their marketing strategy. When it comes down to social media, you really have to honour the process and work on developing an online identity to truly reap the benefits and embrace the growth in engagement. Social media has become a very important marketing component. Consumers are most likely to visit the social media profile of the company as they would the main website. So if you would like to achieve a happily ever after with social media, increase your engagement and build your brand, now is the time! With these few simple tips and guidelines you will be well on your way to being a social media trendsetter!
A picture is worth a thousand words
A video is worth a thousand pictures. That’s right, it’s all about visual content! Words aren’t enough to keep the audience engaged these days. From memes to infographics, images on social media get more engagement than links or text. So take full advantage, share pictures or videos that are in line with your brand, capture the attention of your audience and don’t forget to have FUN!
Talk that talk
Blogging is a great way to express your brands unique voice. It helps you get discovered, as you are creating content that people will share on various social media platforms, which can ultimately help expose your business to a new audience. So get creative, express your identity to the online world, share your expertise and knowledge with a wider audience.
Hashtags are not going anywhere. With recent integration across most social platforms, they have now become the way to express and search for content. Hashtags turn words and phrases into clickable links in your posts on your profile or page. Hashtags allow you to organise content and track other discussions based on the keyword you use, which in turn enables you to see all related posts in real time. Just by utilising those 3 basic social media trends and properly managing your time and campaign, it will be well worth the effort! So say ‘I do’, stay committed & success will come!