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As a specialised SEO and digital marketing company, we at Web SEO understand that the concept of Search Engine Optimisation might be slightly difficult for others to comprehend.

For those of you who are not familiar with the industry, it is difficult to understand the importance of this.

To begin with, let’s first define what the term SEO actually means. It’s the process of making a website more visible on search engines.

In other words, it is about making sure that your web page appears at the top of search engines such as Google, Bing, or Yahoo just to name a few of the major ones (and we all know that the first suggestion on Google always looks like the more appealing option when you search for anything).

SEO is accomplished through a variety of methods including content writing, blogs, keyword optimisation and social media promotion. These factors combine to give a ranking which determines where in the SERP (search engine results page) your website will appear. With that in mind, here are a few of the most important reasons for your company to adopt an SEO campaign and to constantly maintain SEO your efforts:

1. SEO as an Online Marketing Strategy
One of the most important factors that influence the success of your online marketing strategy is your website. A strategically designed website with relevant keywords and content can boost the visibility of your web page, thereby making more of an impression on potential clients. Additionally, users tend to think that companies that appear first on search engines are more reliable, which works in your favour if you happen to be that company.

2. Retaining the Attention of Clients
It is important to retain the attention of new and old clients once traffic has been directed to your website. From the client’s’ point of view, nothing is more annoying than a chaotic or boring website. Therefore, SEO aims to optimise the efficiency and user-friendliness of your website to prevent your clients from moving on without finding what they are looking for.

3. A Tool to Determine Your Online Success
As a tool for engaging with clients and persuading them to purchase your product, there are substantial reasons to set-up analytics to analyse the success of your website. SEO and analytics can also be used to measure the results of your efforts and to improve on conversion rates.

4. Customising Your Company’s Online Appearance
By engaging in a successful SEO strategy, you are able to thoroughly plan exactly what your clients will be able to see when they search for the services (or products) you offer. This is done by editing your title tags and meta description. By using the relevant keywords and content that is engaging to browsers, you are basically receiving free advertising without your client even realising it.

5. Collaboration with Social Media
Have you ever looked carefully at the content or article that you shared on Facebook? That content was created with help from SEO strategists to attract the attention of potential clients to a specific company. It makes use of social media user psychology to spread their desired information (and without you even realising)! Through this process, the name of that company has made a subconscious impression on anyone that has come across this content (even if you just scrolled past it).

6. Cost Effective Marketing
Comparable to other forms of marketing, SEO potentially can yield the highest return on investment. Let’s look at a simple example: the amount of money you pay for web hosting, graphic design, campaign planning, and content writing is exactly the same regardless of how many viewers visit your site. Therefore, with a good strategy, your website can potentially attract lots of browsers without you paying extra (when compared to other forms of advertising where you would have to pay per lead).

7. Capitalising on the Efforts of your Competition
These advantages are aimed at competitive companies that either do not have a big SEO budget or those who rely on other forms of advertising. In most cases, clients who are looking for a service or product will be attracted by visual adverts such as billboards or television ads. After that, they will do more research about the product on a search engine. This is almost like having your competitor pave a road that connects clients to your company. With a great SEO strategy, you can harvest these clients and generate traffic.

8. Website Maintenance in terms of SEO
Many of our clients often query why we should constantly update their SEO strategies. The reason is simple: search engines are constantly updating and changing their algorithms (sometimes a few times a day and without making announcements about the change). Your website could potentially lose substantial amounts of traffic if those factors are not constantly monitored by professionals.

To conclude, by implementing an SEO strategy into your general marketing campaign, you are opening up your horizons to a bigger target audience. It is a way to ensure maximum reach for your product through minimum effort.

Although SEO should not be relied on as the only marketing strategy for your company, you should consider making it a substantial part of the campaign.