1. Fast and Furious
We live in a fast paced world where people hate to wait. Do you agree? Users don’t want to wait for slow-as-a-tortoise content to open or download and if your website is not up to standard they will definitely go elsewhere. Try not to overload your site with unnecessary complex designs as this will slow down the loading speed on your site.
2. Navigation + Usability
Make sure your content is easy to read and that readers know where to find certain information. Avoid using jargon and cultivate simplicity. Make it easy for users to navigate around your website without feeling lost. Use the same fonts and colours to create consistency and don’t be afraid of white space, as this brings a certain clarity and professionalism that’s much needed.
3. Content is King
Content should be short + original. You have a better chance to stand out if you stay true to yourself. Grab your readers attention by being clear and to the point. Your audience are a bunch of highly intelligent individuals and they want to be treated as such. They want to see researched, well written blogposts and good graphics.
4. Image is Everything
The images you use will reflect the standard + essence of your brand. Invest in a good camera if you make use of your own pictures. And remember to give credit to rightful owners where needed.
5. Search Engine Optimisation
Develop your site with SEO in mind, it increases your website’s visibility (ranking) within search engines and will enable your readers to find your site through popular engines like Google or Bing. Know that SEO requires time + patience but that it is well worth it in the end.
6. Responsive Design
A responsive site basically means that no matter what size screen someone is viewing your website from, it will still display properly. Keep in mind that more and more Google searches are being performed on mobile devices and that not having a mobile website is just not debatable anymore.