Hisense – SEO Case Study

Hisense – SEO Case Study 2017-08-28T07:56:04+02:00

Project Description

Client Brief

Hisense contacted Web SEO in August 2015 when we started optimizing their online presence. They upgraded their site in May 2015.

Objectives

Our focus on this campaign was to increase their brand exposure on Google as well as targeting specific products.

What we did

When the new site launched we needed to ensure that their site was search engine friendly.

The metrics in all categories have shown tremendous growth over the last 12 months.

  • 214% – Increased Sessions
  • 145% – Increased Page Views
  • 204% – New Users
  • 121% – Increased Organic Traffic
  • 89% – Increased Direct Traffic
  • 56% – Increased Referral Traffic
  • 128% – Increase in SA Visitors

Keywords Targeted

  • Affordable Smartphones
  • Hisense brand related terms (Hisense TV’s, Hisense Mobile phones)
  • Hisense specific products (Rock smartphone, C30 smartphone)
  • Smart Phones
  • Air conditioners

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