YouTube is rolling out an update to its mobile app on iOS and Android and its time to say goodbye to the trending tab.
As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab.
“… with Explore, you not only have access to Trending videos, but also to destination pages for some popular content categories like Gaming, Music, Fashion & Beauty, Learning and more – all from one place.”
Here’s what’s different in the new Explore tab
- Access to destination pages: with Shortcuts including Music, Gaming, News, Movies & Shows, Fashion & Beauty, and Learning.
- More prominent ‘On the Rise’ sections: “Creator on the Rise” and “Artist on the Rise” will now appear before other trending videos.
- And lastly: The old Trending tab that will now have its own section in Explore.
This could be to the benefit of smaller creators, given that the ‘On the Rise’ section will now be one of the first things people see.
‘On the Rise’ aims to highlight new creators and emerging artists, whereas the Trending section primarily highlights established brands and YouTubers with large followings.
This change presents an opportunity for smaller creators to get discovered.
you might recall seeing an Explore tab in the YouTube app before today, that’s because YouTube has been testing it since 2018 and google says. This update is based on feedback and results gathered from these tests.