SEO Fundamentals Course with Greg Gifford
SEO Fundamentals Course with Greg Gifford
Web SEO Online
Step 1 of 8 - Search Engine Basics
Team Member Name
Fill in the blank: In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and at that time they were the first ______
to add advertising banners on SERPs
to use links as a signal of authority and trust
to use the HTTPS protocol on the web
to use microformats
What do Google spiders do?
Crawl the content of webpages to add to the index
Index and rank search results based on relevancy
Add security certificates to websites
What are the “10 blue links?”
Standard organic search results, not including AdWords or local packs
Section with links that show questions related to your query
The block of AdWords ads at the top and bottom of the page
Results including several links to news articles on the topic
It is good to pay attention to technical aspects when you’re doing SEO, but ignoring them wouldn’t be a big mistake.
HTTPS is a protocol with a security certificate that encrypts communication between your computer and a site, so no one can see the data that's transmitted.
What does the Google PageSpeed Insights tool do?
Analyzes sites for various best practices related to page speed
Increases page load speed by using a content delivery network
Ranks sites by page load speed
Analyzes sites and compares page speed on your site and your competitors’ sites
Choose the two commands that will prevent Google spiders from crawling a page AND scanning links on that page:
Which of the listed items will help you avoid duplicate content? Choose two answers.
Using a 301 redirect
Implementing HTTPS on your website
Pointing to the canonical pages with the rel=“canonical" tag
Using the ‘nofollow’ meta command
Fill in the blank: ______ is the most commonly used structured data markup for SEO. It’s the result of a collaboration on behalf of Google, Bing, Yahoo! and Yandex.
Fill in the blanks: A ______ means the page is working like it’s supposed to, and the spider should crawl and index the page. A ______ means that the page in question doesn’t exist.
200 code, 500 code
404 code, 200 code
500 code, 404 code
200 code, 404 code
Which of the listed SEMrush tools helps you analyze your site’s speed?
On Page SEO Checker
Organic Traffic Insights
The Penguin update in early 2012 adjusted Google’s algorithm to consider a site’s overall number of links instead of the relevancy of each link.
What does a generic anchor text refer to?
Clickable text that tells what words to click on to access a link, like “click here” or “read more”
An exact match for the keyword that you’re targeting with the page
A link that displays the actual URL of the page that the link points to
Which of the following link types will be beneficial to a site's authority? Choose two answers.
Links from blog networks
Links earned from great content
Links from industry-related sites
Link analysis tools from SEMrush emulate Google's spiders.
The link building strategy in which you look for high-quality, authoritative pages that have links pointing to pages that no longer exist, and let them know that you’ve got a brand new page with a piece of content that answers the same question or need is called ______.
Building links based on content
Broken link building
Which update helped Google get much better at understanding keyword semantics?
Fill in the blanks: ______ is a broad term with high traffic and lots of competition. ______ is a phrase with the lowest amount of traffic and moderate competition. ______ is the most focused term with lowest traffic and competition.
Fat head, chunky middle, long tail
Long tail, fat head, chunky middle
Long tail, chunky middle, fat head
Chunky middle, long tail, fat head
What is the right way to optimize your content?
Creating content that answers the questions users are asking
Stuffing your text with keywords
Creating pages with slight variances on each keyword
Using keywords in every possible page element
Fill in the blanks: The text within the ______ tag usually populates the text of your blue link on a Google SERP, and the text within the ______ tag populates the grey text underneath.
Title, meta description
Meta description, H1
Alt, meta description
What is the mobile-first index?
A ranking system that looks at the mobile version of a page to evaluate its relevance to the user
A crawler that indexes the mobile version of a webpage first and then the desktop version
An approach in which ranking priority is given to mobile websites over desktop websites
Which mobile site type does Google recommend using?
AMP is a way to make your site’s mobile version faster.
How do you make the phone number on your site clickable?
Using the “tel” parameter within the link tag
Using the “phone” parameter within the link tag
Using the “call” parameter within the link tag
Google shows the same search results regardless of your search history.
Which of the following are ccTLDs? Choose two answers.
The proximity of the search results to the user doing the search is the only ranking factor when it comes to local SEO
What does NAP refer to?
Number of access points
Name in the address panel
Name, address, and phone number
To make your content localized, you’ll need to include your location keyword at least once in the title tag, H1 heading, content, image alt text, and meta description.
Which Google service will help you gain visibility in your local community?
Google Local Guides
Google Search Console
Google My Business
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