SEO is a very advanced online field which requires expert planning, research, execution and adjustment to an ever-changing online marketing environment. Each year, Google alone changes its search algorithm about 500–600 times, making SEO a full-time, and necessary practice. Professionally executed SEO will allow your website to experience a large influx of website traffic increasing the online visibility of businesses, and here at Web SEO, we achieve this seamlessly through the use of the SEO PowerSuite software bundle.

SEO PowerSuite is an all-in-one, advanced SEO solution that caters for all your reporting, research and auditing needs both onsite and offsite. This easy-to-use, intuitive platform offers an abundance of features to paint a clear picture of where a website stands with regards to SEO best practices and campaign performance. Better yet, its applications are cross-platform compatible that syncs seamlessly. In plainer terms, SEO PowerSuite comprehensive pack of 4 SEO tools, each dealing with a particular aspect of SEO.

Offering step-by-step SEO guidance for SEO newbies and experts alike, the 4 tools included in this software bundle create a seamless user experience where data is easy to manage and digest, and where you can harness full SEO functionality at a price that is far less than other comparable solutions. Even when working with limited functionality, the free version of SEO PowerSuite still provides an opportunity for a small website to run an SEO campaign.

With SEO PowerSuite you can easily achieve these 6 staples of SEO:

  1. Find your target keywords
  2. Check your website’s rankings
  3. Detect on-site issues and fix them
  4. Optimize your landing pages
  5. Eliminate harmful links
  6. Build quality links

Don’t believe us? Just ask our team.

“Powersuite has become my go to do for all my clients work.” Nathier Cassiem – Digital Marketing Manager

Let’s take a look at these 4 impressive tools, and see why we at Web SEO use no other.


Rank Tracker: Keyword research & position tracking

Targeted keyword research which identifies the most relevant, traffic-dense keywords on the internet specific to your business. Unlike other tools, Rank Tracker allows for an unlimited amount of keywords and lets you track rankings based on different locations, making it easy to see trends and find new opportunities.

“Rank Tracker is the go-to SEO tool that lets you know at a glance whether your SEO efforts are really bearing fruit.” Shaheed White – Technical SEO Lead

Rank Tracker keeps the freshest records of search volume and KEI stats without you having to connect to your Google accounts. It also collects keywords in organic search results from local regions which is an added benefit of local SEOs out there. Deploying these keyword research insights in your website content will aid you in creating the perfect keyword density and consistency to establish your company as a leading industry authority.

“For me the most important thing is speed and accuracy of the rankings, and this is where Rank Tracker shines. It gives me the fastest and most accurate representation of my rankings, and the ability to deepdive into the top 10 ranking websites’ data is a massive plus.” Nathier Cassiem – Digital Marketing Manager

No other keyword rank tracker tool provides the same level of accuracy and SERP intelligence as Rank Tracker. You can discover and select the best keywords for your site, track an unlimited number of keywords across all major search engines, and even analyse your competitors’ websites to see which keywords that they rank for.

“It also allows me to monitor my client’s overall search engine visibility and compare it with their competitors; giving me a valuable insight into their keyword success.” Robyn Niekerk – Junior Digital Marketing Specialist

To make your rank tracking even more efficient, this keyword tool allows automated scheduling functions for daily rank checking. Keyword rankings can be scheduled to run behind the scenes, at any frequency you prefer to help you monitor your marketing efforts closely.

“Scheduling scans allows me to focus on other areas of my campaign whilst Rank Tracker gathers the information I need at the click of a button.” Daniel Tompkins – Digital Marketing Manager

Even further, your SEO ranking reports are 100% customizable and easy to share. You can compile reports automatically and schedule them to deliver straight to your clients. Alternatively, you simply have to upload your report to the cloud which instantly gives you a shareable link to send manually.

“Rank Tracker is vital in gauging the efficacy of my SEO campaigns. It allows me to report to clients with complete confidence knowing that the tool’s scan results are complete and accurate, across multiple search engines and devices.” Daniel Tompkins – Digital Marketing Manager


WebSite Auditor: Site auditing & on-page optimization

WebSite Auditor is an on-page auditing, technical SEO, and a reporting tool all-in-one to increase online traffic to your website and improve its usability. Intelligent on-page SEO audit software measures optimization rates for any web page and any keyword against any of your top-ranking competitors. It is ideal for understanding your website’s SEO compliance by looking at the website’s strengths, weaknesses, opportunities and threats from an on-site and technical point of view.

“Website auditor was instrumental in helping me understand onpage and technical aspects of SEO. Guiding me through content optimisation and helping me understand the impact of my SEO efforts.” Robyn Niekerk – Junior Digital Marketing Specialist

To benefit your on-page SEO and crawlability, Website Auditor will crawl your or your competitor’s complete website and give you insightful data about on-page SEO, open graph data, social media and page traffic. It does this by checking your page with 30 on-page SEO speed factors before giving you actionable suggestions on how to resolve any SEO issues.

“Because the interface is easy to use, I can quickly determine where my focus needs to be to improve a website’s overall “health” to convert that information into actionable tasks.” Daniel Tompkins – Digital Marketing Manager

Using the content editor you can then edit the content on your page on the front end trying to get a higher SEO score. You can also easily generate an XML sitemap or robots.txt file, review and edit the files right in the app, and upload the changes to your site instantly via FTP.

We use this SEO audit to find issues on a website that can affect its search engine indexation, rankings, and user experience. The software audits every resource, both internal and external: HTML, CSS, JavaScript, Flash, images, videos, and more.

“WebSite Auditor really points our team in the right direction to make the needed impact to show growth on our client’s websites.” Paul Hutchinson – Business Development Manager

For every error you find, you’ll get a list of pages it affects, along with instructions on how to fix it, and detailed recommendations on how to boost your traffic quickly and easily.

Some of these issues include:

  • broken links and images
  • duplicate content
  • poor mobile usability
  • redirect chains
  • internal linking problems
  • heavy pages and scripts
  • W3C validation errors
  • thin content

“Website Auditor is a phenomenal way for me to quickly understand all onpage issues in a simple to understand user interface. I use this on a daily basis to iron out all the creases on any page.” Nathier Cassiem – Digital Marketing Manager


SEO SpyGlass: Backlink research & auditing

SEO SpyGlass is a great tool to help you understand what your competitors are doing, and to help you build your link building strategy; giving you the ability to stay ahead of the competition, and now – SEO SpyGlass finds new backlinks faster than any other backlink checker.

“The software is very beginner friendly and if you are unsure about what an item on the page means, you can hover your mouse hover the small question mark icon and you will be given a short description.” Shaheed White – Technical SEO Lead

It provides an inside look into your competitor backlinks, by analysing backlink gaps and intersections so that you can gain an edge on your competitor’s backlink profiles.

“When using SEO SpyGlass, I feel like a secret agent looking into my client’s online competitors, picking up opportunities for building targeted links for our clients.” Paul Hutchinson – Business Development Manager

See the summary of your overall backlinks, list of referring domains, ratio of dofollow and nofollow links, and backlink profile progress over the past year in a single report. The domain comparison feature then lets you compare a domain in your project with 5 other domains in terms of the backlink profile and other related metrics.

“A great tool to analyse and create tasks within an agency setting.” Paul Hutchinson – Business Development Manager

With SEO SpyGlass you can manage all of your backlinks in one place and organize backlinks by linked pages, see which pages bring in the highest number of backlinks, avoid and disallow link spam, and a large backlink database to see all of your backlinks and referring domains. It is undoubtedly the best combination of price and functionality on the market. You will experience unlimited websites and campaigns, unlimited backlinks, and unlimited exports. The Bulk Analysis tool simultaneously analyses important backlink metrics for up to 1 million domains! A great feature for scaling up your link building efforts.

“My favourite feature has to be the link intersection function and in the past guided me to dozens of links I would otherwise not have known about.” Nathier Cassiem – Digital Marketing Manager

Uniquely, SEO SpyGlass is able to pull links directly from Google Analytics and Google Search Console – an integration that no other backlink tool offers, and the new database is finding links that Google Analytics and Search Console aren’t even showing yet!


LinkAssistant: Link building & management

LinkAssistant is a great tool to manage link building for clients in any agency setting. It’s a huge time-saver for any SEO by finding you most relevant prospects for your website and providing hundreds of link opportunities at a click with an all-in-one dashboard.

“LinkAssistant is easy to use and great to acquire links within your niche.” Shaheed White – Technical SEO Lead

The programme comes with a variety of highly effective prospecting mechanisms such as guest posting, directories, and reviews, or alternatively, you can create your own research method with search operators of your choice.

LinkAssistant finds you high-quality link prospects from all over the internet by weighing up stats and insights, and runs regular link checks to make sure your acquired links don’t get taken down, switched to no-follow, or have the wrong anchors.

“Link Assistant has allowed us to build high authority links, improving our client’s off-site standings which have directly impacted keyword rankings.” Shaheed White – Technical SEO Lead

Gather contact emails automatically and contact link prospects directly from the app while also easily tracking sent emails, replies, getting links you are after, or deleting the links you don’t approve of with little to no effort. With this one-click link verification, you’ll never miss a link opportunity again.