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Local SEO or Local Search Optimisation is the process of optimizing your owned properties to generate traffic from location based searching.
The decline of the print Yellow Pages has opened up a new door for smart local businesses to connect with online customers. Google Local Listings help your business to target the millions of local customers searching online.
Google stats reveal that 73 percent of all online activity is related to local searches. Customers turn to local search to learn about the businesses available in their area and evaluate what companies they would like to use.
Optimizing your Google Local Listing is an excellent way to get started and target the online local searches. These listings are featured prominently in Google search results and are perfect for attracting attention and bringing in new customers.