Project Description

iVenture City Pass Cape Town, in partnership with Cape Town Tourism, is the ultimate key to unlocking unforgettable travel experiences. The Pass gives you access to over 70 of the most popular Cape Town attractions, tours and things to see and do. A large number of the attractions included in your pass are kids-friendly activities. Whether you prefer day tours, museums, adventure, or the great outdoors, there really is something for everyone with the iVenture City Pass!

Cape Town City Pass were looking for a fresh new look that would convey a better user-experience, mitigating user frustrations and drop-offs from, or on route, to key conversion pages.

What we provided them with was a cleaner design with a user-driven layout focused on guiding end users to the pages they were there to visit, and to the information they needed to find in order to convert into paying customers. This design was carried over to the mobile experience as well; offering a user-friendly browsing experience for any device all maintained under one hood, and eliminating the need to maintain x2 code bases; as was the case with the former site.

Visit Cape Town City Pass, the official City Pass for Cape Town, and experience the best that Cape Town has to offer.