whiteboard friday

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4 04, 2014

The Rules of Link Building – Whiteboard Friday

By | April 4th, 2014|Videos|Comments Off on The Rules of Link Building – Whiteboard Friday

Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today's Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come [...]

28 03, 2014

Surviving the SEO “Slog” – MOZ

By | March 28th, 2014|Interesting Stuff, Videos|Comments Off on Surviving the SEO “Slog” – MOZ

Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the "SEO slog." To make things worse, our clients and colleagues often expect a consistent improvement. The difference between those expectations and the reality is what Rand tackles in [...]