Videos

/Videos
4 04, 2014

The Rules of Link Building – Whiteboard Friday

By | April 4th, 2014|Videos|Comments Off on The Rules of Link Building – Whiteboard Friday

Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today's Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come [...]

31 03, 2014

What is Search Engine Optimisation?

By | March 31st, 2014|Interesting Stuff, Videos|Comments Off on What is Search Engine Optimisation?

Search Engine Optimisation, better known as SEO is the practice of increasing the volume and the quality of traffic to your website through organic search engine results. How SEO works You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, [...]

28 03, 2014

Surviving the SEO “Slog” – MOZ

By | March 28th, 2014|Interesting Stuff, Videos|Comments Off on Surviving the SEO “Slog” – MOZ

Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the "SEO slog." To make things worse, our clients and colleagues often expect a consistent improvement. The difference between those expectations and the reality is what Rand tackles in [...]

27 03, 2014

Does Google Consider SEO to be SPAM?

By | March 27th, 2014|Uncategorised, Videos|Comments Off on Does Google Consider SEO to be SPAM?

Have you always been under the impression that Google HATES SEO (Search Engine Optimisation)? Strangely enough, SEO can be very helpful to Google in getting quality content and more defined results for browsers. Google has a very interesting take on what they think of SEO on their Webmaster Forum.

17 11, 2011

What Is SEO / Search Engine Optimization?

By | November 17th, 2011|Videos|0 Comments

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on [...]

15 02, 2011

Future Proofing Your SEO

By | February 15th, 2011|Videos|0 Comments

SEOmoz – Future Proofing Your Website SEO. In this week’s Whiteboard Friday, Rand goes over the key components of three major areas of any SEO strategy–Technical, Content, and Marketing–to show you where and how you can plan your efforts so they won’t be obsolete next month or next year. Whether you’re just setting out to [...]

15 02, 2011

Email Marketing and SEO

By | February 15th, 2011|Videos|0 Comments

Email marketing is still among the most effective channels out there, but some still call it old school. In this week’s Whiteboard, Friday Rand looks at some fundamental tactics of email marketing, including how to build and engage your list and how these strategies both compare and dovetail nicely with the SEO practices you already [...]