Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today's Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come [...]
Search Engine Optimisation, better known as SEO is the practice of increasing the volume and the quality of traffic to your website through organic search engine results. How SEO works You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, [...]
Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the "SEO slog." To make things worse, our clients and colleagues often expect a consistent improvement. The difference between those expectations and the reality is what Rand tackles in [...]
Have you always been under the impression that Google HATES SEO (Search Engine Optimisation)? Strangely enough, SEO can be very helpful to Google in getting quality content and more defined results for browsers. Google has a very interesting take on what they think of SEO on their Webmaster Forum.
Do you have videos on your website, but are unsure how to do search engine optimisation for them? You are not alone and there are many business owners out there asking these exact same questions. I will provide a list on how to do SEO for videos in a moment, but before I begin you [...]
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on [...]
Over the last couple of years, Video SEO has become a source of growth potential. Video will continue to grow in popularity and accessibility and we should be taking advantage of this, here are a few tips to run a successful video SEO campaign: Content - As we are well aware, relevancy is a major [...]
ALT Tags are very important for your website if you wish to gain higher rankings on google search engine. Matt Cutts explains exactly what you need to know regarding ALT Tags
SEOmoz – Future Proofing Your Website SEO. In this week’s Whiteboard Friday, Rand goes over the key components of three major areas of any SEO strategy–Technical, Content, and Marketing–to show you where and how you can plan your efforts so they won’t be obsolete next month or next year. Whether you’re just setting out to [...]
Email marketing is still among the most effective channels out there, but some still call it old school. In this week’s Whiteboard, Friday Rand looks at some fundamental tactics of email marketing, including how to build and engage your list and how these strategies both compare and dovetail nicely with the SEO practices you already [...]
