Link Building

You have probably heard this term over and over or read many Search Engine Optimisation articles, yet you might still be confused with all the industry jargon. Link Building is the process of getting relevant, inbound links or as it is known backlinks to your website which helps your website achieve higher rankings with the major [...]

At SMX Advanced 2007 Matt Cutts and Danny Sullivan sat down to discuss search engine marketing and field questions from the crowd. One of the audience members asked Matt how Google is going to respond to the rise in link buying in the search engine marketplace. Matt explains that link buying IS against Google's policy and [...]