Why Should I Worry about Core Web Vitals? Google announced that Core Web Vitals and other vital metrics will become ranking signals in May 2021 in an update that will also combine existing UX-related signals. Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering [...]
Covid-19 was a surprise to the entire world, and with it has come drastic changes to how we think, as people and as customers. No longer can we afford to go out to businesses and restaurants in person, or afford to spend money frivolously. Everyone is feeling the pinch, especially businesses, and with the shift [...]
Every couple of hundred years or so, something comes along that - for better or worse - changes the world as we know it, and right now, COVID-19 is confronting us with a global health emergency come economic crisis. It’s still too early to estimate the full extent of the economic damage caused by the [...]
The world of e-commerce is ever-changing, but now more so than ever. The COVID-19 effect on e-commerce is changing the way consumers shop, and the changes aren’t going to go away - even after this pandemic comes to an end. Customers are trying to adapt to strange times, and business owners are facing the same [...]
SEO is a very advanced online field which requires expert planning, research, execution and adjustment to an ever-changing online marketing environment. Each year, Google alone changes its search algorithm about 500–600 times, making SEO a full-time, and necessary practice. Professionally executed SEO will allow your website to experience a large influx of website traffic increasing [...]
The name on everyone’s mind right now is COVID-19. As this new pandemic sweeps across the globe, devastating many countries, businesses, and livelihoods, marketers are scrambling to adjust their SEO strategies to account for the unprecedented damage to their businesses. From panic buying to layoffs, the Caronavirus has had varying impacts across all industries. As [...]
Google has given some new love to its Google Ads Mobile App by adding some new features. Namely optimisation score recommendations and finally, DARK MODE! Here is a quick rundown of the new updates that rolled out at the beginning of the week. First up is optimisation score recommendations. The account overview screen will [...]
YouTube is rolling out an update to its mobile app on iOS and Android and its time to say goodbye to the trending tab. As of today, the ‘Trending’ tab is being replaced with a more robust ‘Explore’ tab. “… with Explore, you not only have access to Trending videos, but also to destination pages [...]
Google has made an adjustment to the photo and video content policy for Google My Business listings. Going forward, photos and videos will be reviewed before being published. Given that a mandatory review was not in place before, you can likely expect some delay with photos and videos showing up on a GMB profile [...]
Google‘s latest ‘Search for Beginners’ video on YouTube is an introduction on how to use Google My Business. This is actually the last video in the Search for Beginners series, though Google says it will continue to add new content to the Google Webmasters YouTube channel. Given that the information in this video series is [...]
